Türkiye's Hepsiburada
Milestones
Hepsiburada Ecosystem
Hepsiburada Premium is Türkiye’s first subscription-based e-commerce loyalty program, developed and launched locally. It offers a value ecosystem that goes beyond shopping.
Premium members enjoy benefits such as Max membership, free shipping, scheduled delivery, and 3% Hepsipara cashback on every purchase. They also gain access to exclusive campaigns through partnerships with well-known brands.
Hepsiburada Çözüm Ortağım is a world of privileges offering all products and services designed to meet the operational, digital, financial, social, and commercial needs of Hepsiburada business partners.
With its collaborations with leading brands in the sector, Hepsiburada Çözüm Ortağı supports business partners across more than 40 categories and services..
HepsiLojistik is a service offered in six warehouses located throughout Türkiye, which provides assistance to businesses operating on Hepsiburada and other e-commerce platforms with storage, addressing, packaging, transportation, invoicing, delivery, and returns. With this service, we help businesses save time and money, as well as reduce their workload.
HepsiAd is a service that offers both businesses operating on our platform and different e-commerce websites next-generation advertising technologies and solutions, made possible thanks to our profound know-how and strong IT infrastructure. Thus, we help businesses to increase their brand awareness and make efficient investments that will contribute positively to their success.
With its value-added services in e-commerce cargo delivery, HepsiJET aims to enhance the distribution processes of its business partners. Through its innovative service approach, HepsiJET is reshaping the e-commerce logistics and delivery landscape in Türkiye. Operating in all 81 provinces with over 250 branches, HepsiJET continues to grow with nearly 4,000 couriers and more than 50 fleet vehicles, offering a variety of service models. Today, HepsiJET stands out in the sector with its distinctive offerings such as Scheduled Delivery, Next-Day Scheduled Delivery, and Scheduled Return Pickup.
Company News
News ArchiveSenior Management
Ender Özgün
Chief Executive Officer (CEO)
Ender Özgün has been serving as the CEO of Hepsiburada since July 2026.
Having served as the Chief Commercial Officer (CCO) of Hepsiburada since May 2023, Özgün previously held the position of Chief Marketing Officer (CMO) within the company. Prior to this, he undertook senior roles at Vodafone Turkey, where he focused on digital transformation, growth, and segment strategies. He began his career at Procter & Gamble in marketing and brand management.
Özgün holds degrees in Industrial and Civil Engineering from Boğaziçi University, and a Master’s degree in Brand Management and Marketing Strategies from Bahçeşehir University.
Seçkin Köseoğlu
Finance Group President (CFO)
Köseoğlu, lisans derecesini 1995 yılında İstanbul Teknik Üniversitesi Makine Mühendisliğinden aldı. 1997 yılında ise Koç Üniversitesi MBA programından mezun oldu. Kariyerine P&G'de başlayan Köseoğlu, Danone, Eczacıbaşı, AMGEN Türkiye ve AMGEN MEA gibi ilaç ve hızlı tüketim malları sektörlerinde faaliyet gösteren şirketlerin finans departmanlarında CFO'luk görevinde bulundu. Köseoğlu, Şubat ayından bu yana Hepsiburada bünyesinde Stratejik Finans Bölüm Başkanı olarak görev yapmaktaydı.
Hakan Karadoğan
CEO of the Logistics Group
Hakan Karadoğan has served as Chief Executive Officer of Logistics at Hepsiburada since March 2024.
Before joining Hepsiburada, he was General Manager of Amazon Türkiye Operations, where he helped lead the launch of Amazon’s Türkiye operations in 2018. He has over twenty years of management experience, including senior executive roles in engineering, manufacturing, supply chain, and business management at international firms such as General Electric. Karadoğan holds a degree in Electrical Engineering from: Istanbul Technical University.
Alexey Shevenkov
Chief Technology Officer (CTO)
Shevenkov, with extensive experience in the field of technology, has been part of Russia’s leading technology group Yandex since 2005, serving in various roles throughout his tenure. He joined Yandex as a software developer, was appointed Head of the Software Engineering Department in 2009, and became CTO of Yandex.Market in 2016. During this period, he spearheaded the launch of several e-commerce services, including Yandex.Market, Yandex.Uslugi, Yandex.Delivery, and Beru.
In 2021, Shevenkov joined Hepsiburada as CTO, where he has been leading the company’s technology transformation and the development of its e-commerce infrastructure. He plays a key role in shaping the technology strategy of Türkiye's most recommended e-commerce platform, while driving advancements in artificial intelligence applications, logistics innovations, and digital solutions that enhance customer experience.