At Hepsiburada, we provide 111 million types of products in 32 categories to our customers. Thanks to our company culture, which represents a blend of the mentalities of the Silicon Valley and Grand Bazaar, and our personnel that utilizes data and experience, we receive over 285 million visits every month.
We lead the development and digital transformation of the e-commerce sector in Turkey with our customer-oriented marketplace model that brings together tens of thousands of businesses, Smart Operations Center, which is the largest in the region, and R&D Center, where we work on technological developments that set the standards for the entire industry.
With our investments, we are building up a "super app" ecosystem made up of innovative brands and services such as HepsiJet, Hepsiburada Market, HepsiPay, HepsiAd, Hepsiburada Seyahat, HepsiGlobal, which offer benefits for all stakeholders and the industry.
As a tech company, we choose to focus on the constructive power of technology. Through Hepsiyürekten, we support many different associations and non-governmental organizations and do our part to support social development. With the Power of Technology for Women Entrepreneurs Program launched in 2017, whereby we reached out to 32 thousand entrepreneurs, we encourage women's participation in the economy and provide them with the opportunity to establish and grow their own e-commerce businesses.
Our journey of innovation and entrepreneurship has been continuing for over 20 years. Today, Hepsiburada is proud to be the only Turkish company that floats on NASDAQ.
*As of March 31, 2022
Our vision is to lead digitalization of commerce. To that end, we have evolved from an e-commerce platform into an integrated ecosystem of services centered on making people's daily lives easier.
Our mission is to be the reliable, innovative and sincere companion in people's daily lives and to make each member of our community feel 'I am so happy I have Hepsiburada'.
HepsiExpress, a quick and high-quality delivery service, enables the delivery of a wide range of products, from supermarket orders to food, water, and even flowers, in a matter of minutes or within a selected time span. With our advantageous offers and determination to provide outstanding service, we deliver a rich variety of products from our customers' favorite stores to their doorstep.www.hepsiexpress.com
HepsiPay Wallet, a secure and innovative payment service, takes the online shopping experience to the next level and enable our customers to make their payments quickly and smoothly. With the Virtual POS service we provide to our business partners, we support their digital transformation and business processes.www.hepsipay.com
HepsiJet, which combines outstanding service with technology, revolutionizes the transportation industry. With innovative services available in all 81 provinces of Turkey, ranging from delivery to returns, we offer both our customers and business partners a brand new shopping experience.www.hepsijet.com
HepsiAd is a service that offers both businesses operating on our platform and different e-commerce websites next-generation advertising technologies and solutions, made possible thanks to our profound know-how and strong IT infrastructure. Thus, we help businesses to increase their brand awareness and make efficient investments that will contribute positively to their success.HepsiAd
Hepsilojistik is a service offered in six warehouses located throughout Turkey, which provides assistance to businesses operating on Hepsiburada and other e-commerce platforms with storage, addressing, packaging, transportation, invoicing, delivery, and returns. With this service, we help businesses save time and money, as well as reduce their workload.hepsilojistik
Through our "E-Export" model implemented in collaboration with HepsiGlobal, we offer companies from Turkey and all around the world the opportunity to sell products abroad. While bringing businesses together with millions of new customers and world markets, we provide our customers with millions of products from abroad at advantageous prices in a fast and practical way.www.hepsiglobal.com
Hepsiburada Seyahat enables our customers to purchase domestic and international airline tickets easily with just a few clicks. Offering many advantages and easy payment options, we strive to provide our customers with the perfect service.www.hepsiburadaseyahat.com
Hepsiburada is founded.
The first category was 'Computers'.
The categories Mother, Baby & Child, Home Electronics, Kitchen Supplies, Music Products, Office Stationery, Sporting Goods, and Telephones are added to the catalog.
The categories Floral Supplies, Gifts, Books, Car Accessories, Watches, Eyeglass Accessories, and Health and Beauty are added to the catalog.
Tariş becomes the first brand to open a store on Hepsiburada in the category staple foods.
The 1 millionth order is delivered.
Deloitte Technology Fast 50 features Hepsiburada as the "Fastest Growing E-Commerce Website."
The first mobile application of Hepsiburada is launched.
Hepsiburada is named "E-commerce Website of the Year."
The one-click safe shopping feature goes live.
For three years in a row, Hespsiburada is named "Turkey's Most Loved Brand" in the E-Commerce Category of the Lovemark Awards.
Hepsiburada is awarded the title "Super Brand of the Year" at the Superbrands Awards organized by Superbrand Turkey.
Hepsiburada receives 20 awards in 26 categories in "Turkey's Best Online Shopping Websites Awards", organized by Turkishtime Magazine.
Hepsiburada introduces a new business model, Pazaryeri, which enables businesses to open a store and market their unique products for free.
In the Internet Retailler Europe 500 Report, Hepsiburada is featured as the "Top E-Commerce Website of Eastern Europe."
HepsiPay, Hepsiburada's proprietary online payment service, is introduced.
Hepsiburada is awarded as "The Most Successful Brand of the Year in the E-Commerce Industry" at The One Awards.
Hepsiburada is recognized as the "Best Mobile Shopping Application" at the Golden Spider Web Awards.
Hepsijet, which revolutionized the transportation sector in Turkey, is introduced.
Hepsiburada becomes the first e-commerce brand in Turkey to offer "Instant Shopping Loans."
The R&D Center is established.
The Power of Technology for Women Entrepreneurs Program, which aims to encourage women's employment and empowerment in the economy, is introduced.
A photo search feature is introduced on the Hepsiburada app.
Hepsiburada is awarded as the "E-commerce Website of the Year" in the 2017 Webrazzi Awards.
The "Kargom Burada" delivery point service, now called "Hepsimat", is introduced.
Hepsiburada E-Commerce Summits are held in various provinces of Turkey.
Hepsiburada wins first prize in the e-commerce category of the A.L.F.A. Awards, where the "Brands Best Managing Customer Expectations" are recognized for their success.
Hepsiburada is awarded as the "E-commerce Website of the Year" in the Webrazzi Awards.
The "Payment with Multiple Credit Cards" feature is introduced.
Hepsiglobal, an e-export venture that made Hepsiburada business partners global players, is introduced.
Hepsiburada becomes the only official e-commerce point of sale in Turkey for Apple products.
Hepsiexpress, a rapid delivery service designed to meet all the daily needs of customers, is introduced.
The "Power of Technology for Women Entrepreneurs Program" is awarded the Gold Award in the "Best Practice" category by the prestigious British corporate communications magazine, Communicate Magazine.
As part of the "Retail Solidarity Package" prepared in cooperation with the United Brands Association of Turkey (BMD), Hepsiburada provides marketing, logistics, export, and commercial support to textile retailers.
With the support of Hepsiburada customers and in coordination with the Ministry of Internal Affairs and Governorates, the Ramadan Solidarity Campaign is launched.
Within the scope of the "We are self-sufficient, Turkey" solidarity campaign, Hepsiburada donates 500,000 surgical masks and 500,000 examination gloves to the Ministry of Health for health personnel.
Through "HepsiYürekten", an animal food donation campaign is initiated in cooperation with HAÇİKO on October 4, World Animal Day.
As a part of the Hepsimat project, cooperation is established between Hepsiburada and many brands, as well as over 300 shopkeepers.
Hepsiburada receives the "Most Technologic Online Shopping Brand" award in the Tech Brand Turkey 2020 Awards.
Hepsiburada receives the "Most Successful E-Commerce Platform" award at the B2B Excellence Awards.
Hepsiburada's "Let the Legend Begin with Legends Club" advertisement is featured in YouTube Ads Leaderboard Turkey 2020 by Think with Google.
Hepsiburada becomes the first and only Turkish company to have an international public offering on NASDAQ.
The HepsiTürkiye Local Products Program, which aims to enable the delivery of geographically indicated products to customers throughout Turkey, is introduced.
The AR application "See Beauty on Your Face", which aims to offer a brand new e-shopping experience, is introduced.
The HepsiFly airline ticket sale service is introduced.
The HepsiJet service network is expanded to cover all 81 provinces of Turkey.
Hepsiburada is rewarded as the "E-Commerce Website of the Year" at the "Blue Apple Awards."
Hepsiburada receives 3 gold awards with its "Easy Return by Appointment" service and "End-to-End Customer Experience Strategy" at the Turkey CX Awards 2021, in addition to the "Overall Winner" award, the grand prize of the ceremony.
Hepsiburada receives the Gold Stevie award in the Best User Experience category with its "Easy Return by Appointment" service at the International Business Awards.
Hepsiburada wins First Prize in the category "The Internet Company Young People Want to Work For Most" at the Youth Awards.
HepsiPay Wallet, Turkey's first CBRT-licensed digital wallet, is introduced.
Hepsilojistik begins offering storage, addressing, packaging, transportation, invoicing, delivery, and returns services to businesses operating on e-commerce platforms.
Hepsiburada was rewarded "the Most Reputable Brand of the Year" title in the e-commerce website category at "The ONE Awards Integrated Marketing Awards" in accordance with the results of the "Reputation and Brand Value Performance Measurement".
At Hepsiburada, we signed the UN Global Compact, the world's largest corporate sustainability initiative and voluntary leadership platform
The first "E-commerce Center of Excellence" of TÜBİTAK-BİLGEM Institute of Artificial Intelligence, was launched with contributions from Hepsiburada in line with the National Strategy for Artificial Intelligence. Moreover, we collaborated with the Turkish Patent and Trademark Office to raise awareness of geographically indicated products with our "All from Turkey" program, which seeks to connect local entrepreneurs with e-commerce and introduce them to national and international markets.
According to the results of the "E-Commerce NPS (Net Promoter Score) Research", Hepsiburada is the most recommended e-commerce brand in Turkey.
Hepsiburada launched the "One Smile is Enough" project, with which thousands of books and toys were distributed to children throughout Turkey.
Murat Emirdağ has served as Chief Executive Officer (CEO) since February 2019 and is a member of our board of directors. From 2017 until becoming CEO, Mr. Emirdağ served as an advisory member of our board.
Prior to Hepsiburada, Mr. Emirdağ held different executive and management roles at leading companies such as Instacart, Zynga, Microsoft and Unilever.
Mr. Emirdağ holds a Master of Business Administration from Columbia Business School and holds degrees in Chemical Engineering and Mechanical Engineering from Bosphorus University in Istanbul. Mr. Emirdağ is currently a member of World Economic Forum s Digital Payments Advisory Committee.
Korhan Öz has served as Chief Financial Officer (CFO) and member of the board of directors with Hepsiburada Group Companies since 2014. Prior to Hepsiburada, Mr. Öz worked for Ernst & Young from 1994 to 2003, after which he worked as the CFO for Shell/Bechtel Joint Venture Energy Company, Nokia Networks, Real Estate Investment Fund by Merrill Lynch, Levi Strauss and Media Markt GmbH.
Mr. Öz holds a Economics (BA) degree from Istanbul University Economics and since 2000 has been a member of the Turkish Chartered Public Accountants (CPA). Mr. Öz is the recipient of various awards including being listed as one of the 50 most Forceful CFOs in Turkey three times between 2016 and 2020.
Ender Özgün has served as Chief Marketing Officer (CMO) since July 2021. Prior to Hepsiburada, Mr. Özgün worked in various positions at Vodafone Turkey, most recently as Corporate Sales Director, where his work focused on digital transformation, growth and value management, and segment strategies. He began his business career in 2005 at Procter & Gamble, where he held various managerial roles in the marketing department and focused on brand management, customer understanding, and communications strategy and execution.
He holds an MBA in Brand Management and Marketing Strategies from Bahçeşehir University in Istanbul and degrees in Industrial Engineering and Civil Engineering from Bosphorus University in Istanbul.
Esra Beyzadeoglu has served as Chief People & Culture Officer (CPCO) since January 2021. From 2018 to 2021, Mrs. Beyzadeoglu was COO, IT, Digital Banking, CRM and Operations at Aternatifbank. Mrs. Beyzadeoğlu has held a number of executive and management roles at leading banks and consultancy firms, such as Alternatifbank, Akbank, Accenture, Ziraat Technology and Osmanli Bank, including roles leading the digital transformation projects for such companies.
Mrs. Beyzadeoğlu holds an Executive Master of Business Administration from Sabanci University as well as a Bachelor s degree in Industrial Engineering from Galatasaray University. She also participated in the Leadership Development Program of Koç University.
Gürkan Coşkuner serves as Chief Information Officer (CIO) since December 2021. He served as Chief Technology Officer (CTO) between April 2018 and December 2021. Mr. Coşkuner joined Hepsiburada in 2004, and has held various management roles since then, such as Chief Product Officer and Head of Technology and Software Development Manager.
Mr. Coşkuner has a Bachelor s degree in Business Informatics from Marmara University.
Murat Büyümez serves as Chief Commercial Officer (CCO) since September 2021. He served as Chief Strategy & Business Officer (CSBO) between January 2019 and August 2021. Mr. Büyümez was the Chief Investment Officer for Doğan Online in 2018. He started his career at J.P. Morgan in London and later worked for Mid Europa Partners in London and Istanbul offices. During this period, Mr. Büyümez served as a board member for several Mid Europa Partners portfolio companies.
Mr. Büyümez holds a Bachelor s degree in Industrial Engineering from Bilkent University.
Alexey Shevenkov has joined as Chief Technology Officer (CTO) in December 2021. Mr. Shevenkov has significant experience having spent 16 years at Yandex, a leading Russian technology company, most recently as CTO of Yandex.Market, the group s flagship online marketplace. He joined Yandex as a software developer in 2005 and went on to become head of software engineering in 2009, before assuming the role of CTO of Yandex.Market in 2016. He has overseen and participated in the launch of several e-commerce services at Yandex including Yandex.Market, Yandex.Uslugi, Yandex.Delivery, and Beru. Prior to Yandex, Mr. Shevenkov worked at Luxoft as a software developer.
Mr Shevenkov holds a Master s degree from Bauman Moscow State Technical University.
Mehmethan Yallagöz serves as Chief Logistics Officer (CLO) since December 2021. From 2019 until becoming CLO, he served as the HepsiJet Managing Group Director. Mr. Yallagöz joined Hepsiburada in 2017, and served as Logistics Group Director of Hepsiburada since then. Prior to Hepsiburada, Mr. Yallagöz worked for Markafoni (an e-commerce company) as the logistics operations group director and for Yurtiçi Kargo (logistics firm) as the audit vice president and investigator. He advised several companies through his own logistics consultancy firm on logistics, parcel shipments and warehousing.
Mr. Yallagöz holds a Bachelor s degree in Business Administration from Uludağ University.
Erkin Aydın has been serving as Chief Executive Officer of Hepsi Finansal since June 2022. Prior to his role at Hepsiburada, Erkin Aydın worked in various positions at QNB Finansbank A.Ş., the Turkish subsidiary of Qatar National Bank (Q.P.S.C.), including leading value-creation initiatives such as founding new businesses, investments in Fintech, and establishing partnership platforms, while heading the Retail Banking, SME Banking and Payments Systems businesses. He began his career in the U.S.A with Clark Construction Group, and later joined McKinsey & Company, where he worked with various local and global financial institutions in the fields of strategy, marketing, growth, turnaround management, and M&A in Europe and Turkey.
Mr. Aydın graduated from the Bosphorus University in Istanbul with a BS degree in Civil Engineering and received his MBA degree from the University of Michigan Graduate School of Business.
At Hepsiburada, we focus on the constructive power of technology and work toward our vision of contributing to the development of all of our stakeholders and the growth of the digital and retail industry.
We are proud to offer support to a number of social and environmental causes that are close to our heart and we are proud to have partnered on several social responsibility projects with civil society organizations, including but not limited to HAÇİKO, TEGV, and the Koruncuk Foundation.Click here for details