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  • Turkey's Hepsiburada
  • Turkey's Hepsiburada
  • Turkey's Hepsiburada
  • Turkey's Hepsiburada
  • Turkey's Hepsiburada

Turkey's Hepsiburada

At Hepsiburada, we provide 180 million types of products in 32 categories to our customers. Thanks to our company culture, which represents a blend of the mentalities of the Silicon Valley and Grand Bazaar, and our personnel that utilizes data and experience, we receive over five million visits every month.

We lead the development and digital transformation of the e-commerce sector in Turkey with our customer-oriented marketplace model that brings together tens of thousands of businesses, Smart Operations Center, which is the largest in the region, and R&D Center, where we work on technological developments that set the standards for the entire industry.

With our investments, we are building up a "super app" ecosystem made up of innovative brands and services such as HepsiJet, Hepsiburada Market, HepsiPay, HepsiAd, Hepsiburada Seyahat, HepsiGlobal, which offer benefits for all stakeholders and the industry.

As a tech company, we choose to focus on the constructive power of technology. Through Hepsiyürekten, we support many different associations and non-governmental organizations and do our part to support social development. With the Power of Technology for Women Entrepreneurs Program launched in 2017, whereby we reached out to 43 thousand entrepreneurs, we encourage women's participation in the economy and provide them with the opportunity to establish and grow their own e-commerce businesses.

Our journey of innovation and entrepreneurship has been continuing for over 20 years. Today, Hepsiburada is proud to be the only Turkish company that floats on NASDAQ.

*As of March 31, 2023
Turkey's Hepsiburada

Hepsiburada Our Vision

Our vision is to lead digitalization of commerce. To that end, we have evolved from an e-commerce platform into an integrated ecosystem of services centered on making people's daily lives easier.

Hepsiburada Our Mission

Our mission is to be the reliable, innovative and sincere companion in people's daily lives and to make each member of our community feel 'I am so happy I have Hepsiburada'.

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We bring speed and quality together with Hepsiburada Market, our service, where we deliver our customers' needs such as groceries, food, water and flowers at the time they want. With the advantages we offer and our superior service understanding, we bring a rich variety of products from the most favorite markets to our customers' doors.

www.hepsiburada.com/hb-market

HepsiPay Wallet, a secure and innovative payment service, takes the online shopping experience to the next level and enable our customers to make their payments quickly and smoothly. With the Virtual POS service we provide to our business partners, we support their digital transformation and business processes.

www.hepsipay.com

HepsiJet, which combines outstanding service with technology, revolutionizes the transportation industry. With innovative services available in all 81 provinces of Turkey, ranging from delivery to returns, we offer both our customers and business partners a brand new shopping experience.

www.hepsijet.com

HepsiAd is a service that offers both businesses operating on our platform and different e-commerce websites next-generation advertising technologies and solutions, made possible thanks to our profound know-how and strong IT infrastructure. Thus, we help businesses to increase their brand awareness and make efficient investments that will contribute positively to their success.

HepsiAd

Hepsilojistik is a service offered in six warehouses located throughout Turkey, which provides assistance to businesses operating on Hepsiburada and other e-commerce platforms with storage, addressing, packaging, transportation, invoicing, delivery, and returns. With this service, we help businesses save time and money, as well as reduce their workload.

hepsilojistik

Hepsiglobal enables foreign sellers to reach customers in Turkey, thus rapidly and easily introducing millions of products into Turkey at competitive prices and without any clearance or shipping issues.

hepsiglobal

Through our “e-export” model launched together with Hepsiburada Global, we offer companies in Turkey and the rest of the world an opportunity to sell their products abroad. Millions of products in a wide range of categories, primarily in fashion, are delivered right to the doors of international customers as Hepsiburada ensures smooth customs clearance and shipping without the need for any intermediaries.

global.hepsiburada.com

Hepsiburada Seyahat enables our customers to purchase domestic and international airline tickets easily with just a few clicks. Offering many advantages and easy payment options, we strive to provide our customers with the perfect service.

www.hepsiburadaseyahat.com

Hepsipartner My Business Partner is a world of advantages where all products and services for the operational, digital, financial, social and commercial needs of Hepsiburada sellers are offered with privileges. With its cooperation with the leading brands of the sector, Hepsipartner Business Partner supports its vendors in every field with more than 20 categories and more than 30 services.

merchant.hepsiburada.com

Senior

Management

Nilhan Onal Gökçetekin

Chief Executive Officer (CEO)

Nilhan Onal Gökçetekin has been the CEO of Hepsiburada since January 2023

Prior to Hepsiburada, she founded Amazon Shipping Company as well as leaded important categories such as consumer electronics, insurance, apparel and footwear in Amazon Europe. During the ten years preceding her career at Amazon, Onal held important and diverse senior management roles at Procter & Gamble in many categories and geographies, from food and cosmetics to home care products.

Among many recognitions, in 2021, she was also named among top Turkish executives in 'Global Turks par excellence' conducted by Heidrick and Struggles.

Mrs. Onal holds a Master of Business Administration from Boğaziçi University on Marketing and Finance and holds a degree in Political Science and International Relations from Boğaziçi University. She also completed the "Advanced Management Program" at Harvard Business School.

Korhan Öz

Chief Financial Officer (CFO)

Korhan Öz has served as Chief Financial Officer (CFO) and member of the board of directors with Hepsiburada Group Companies since 2014. Prior to Hepsiburada, Mr. Öz worked for Ernst & Young from 1994 to 2003, after which he worked as the CFO for Shell/Bechtel Joint Venture Energy Company, Nokia Networks, Real Estate Investment Fund by Merrill Lynch, Levi Strauss and Media Markt GmbH.

Mr. Öz holds a Economics (BA) degree from Istanbul University Economics and since 2000 has been a member of the Turkish Chartered Public Accountants (CPA). Mr. Öz is the recipient of various awards including being listed as one of the 50 most Forceful CFOs in Turkey three times between 2016 and 2020.

Ender Özgün

Chief Commercial Officer (CCO)

Ender Özgün has served as Chief Marketing Officer (CMO) since July 2021. Prior to Hepsiburada, Mr. Özgün worked in various positions at Vodafone Turkey, most recently as Corporate Sales Director, where his work focused on digital transformation, growth and value management, and segment strategies. He began his business career in 2005 at Procter & Gamble, where he held various managerial roles in the marketing department and focused on brand management, customer understanding, and communications strategy and execution.

He holds an MBA in Brand Management and Marketing Strategies from Bahçeşehir University in Istanbul and degrees in Industrial Engineering and Civil Engineering from Bosphorus University in Istanbul.

Esra Beyzadeoğlu

Chief Customer Experience and People Officer

Esra Beyzadeoglu has served as Chief People & Culture Officer (CPCO) since January 2021. From 2018 to 2021, Mrs. Beyzadeoglu was COO, IT, Digital Banking, CRM and Operations at Aternatifbank. Mrs. Beyzadeoğlu has held a number of executive and management roles at leading banks and consultancy firms, such as Alternatifbank, Akbank, Accenture, Ziraat Technology and Osmanli Bank, including roles leading the digital transformation projects for such companies.

Mrs. Beyzadeoğlu holds an Executive Master of Business Administration from Sabanci University as well as a Bachelor s degree in Industrial Engineering from Galatasaray University. She also participated in the Leadership Development Program of Koç University.

Murat Büyümez

Chief Investment Officer (CIO)

Murat Büyümez serves as Chief Commercial Officer (CCO) since September 2021. He served as Chief Strategy & Business Officer (CSBO) between January 2019 and August 2021. Mr. Büyümez was the Chief Investment Officer for Doğan Online in 2018. He started his career at J.P. Morgan in London and later worked for Mid Europa Partners in London and Istanbul offices. During this period, Mr. Büyümez served as a board member for several Mid Europa Partners portfolio companies.

Mr. Büyümez holds a Bachelor s degree in Industrial Engineering from Bilkent University.

Alexey Shevenkov

Chief Technology Officer (CTO)

Alexey Shevenkov has joined as Chief Technology Officer (CTO) in December 2021. Mr. Shevenkov has significant experience having spent 16 years at Yandex, a leading Russian technology company, most recently as CTO of Yandex.Market, the group s flagship online marketplace. He joined Yandex as a software developer in 2005 and went on to become head of software engineering in 2009, before assuming the role of CTO of Yandex.Market in 2016. He has overseen and participated in the launch of several e-commerce services at Yandex including Yandex.Market, Yandex.Uslugi, Yandex.Delivery, and Beru. Prior to Yandex, Mr. Shevenkov worked at Luxoft as a software developer.

Mr Shevenkov holds a Master s degree from Bauman Moscow State Technical University.

Mehmethan Yallagöz

Chief Logistics Officer (CLO)

Mehmethan Yallagöz serves as Chief Logistics Officer (CLO) since December 2021. From 2019 until becoming CLO, he served as the HepsiJet Managing Group Director. Mr. Yallagöz joined Hepsiburada in 2017, and served as Logistics Group Director of Hepsiburada since then. Prior to Hepsiburada, Mr. Yallagöz worked for Markafoni (an e-commerce company) as the logistics operations group director and for Yurtiçi Kargo (logistics firm) as the audit vice president and investigator. He advised several companies through his own logistics consultancy firm on logistics, parcel shipments and warehousing.

Mr. Yallagöz holds a Bachelor s degree in Business Administration from Uludağ University.

Erkin Aydın

Hepsi Finansal (CEO)

Erkin Aydın has been serving as Chief Executive Officer of Hepsi Finansal since June 2022. Prior to his role at Hepsiburada, Erkin Aydın worked in various positions at QNB Finansbank A.Ş., the Turkish subsidiary of Qatar National Bank (Q.P.S.C.), including leading value-creation initiatives such as founding new businesses, investments in Fintech, and establishing partnership platforms, while heading the Retail Banking, SME Banking and Payments Systems businesses. He began his career in the U.S.A with Clark Construction Group, and later joined McKinsey & Company, where he worked with various local and global financial institutions in the fields of strategy, marketing, growth, turnaround management, and M&A in Europe and Turkey.

Mr. Aydın graduated from the Bosphorus University in Istanbul with a BS degree in Civil Engineering and received his MBA degree from the University of Michigan Graduate School of Business.

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